One of my key reference points for the branding of this project is NYCFC the team that started last year, I've been looking at the way they've branded themselves as they are probably the most recent high profile team to get a new logo. It was really interesting to look at the way they've applied the logo and created a consistent tone of voice over the body of work.
http://alfalfastudio.com/case_study/new-york-city-football-club/
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