15/03/2016

Extended Practice London Visit

Andy Walker - Nike Creative Director
Whilst in London I met with Andy to discuss my project, he was really helpful and showed me a lot of the stuff they produced and worked on. It quickly became apparent to me that I was thinking far too small when it comes to this project I need to expand on my initial ideas, I also needed to come up with a reason why I'm doing this project rather than just making work.

Phil Dickinson - Some Ideas
After meeting with Andy I went back and met Phil again and we discussed the brief I'd written, he helped me to rework the brief into something much more valid as a full project. We reworked my initial concept and came up with the idea of giving the project a community aspect that gives the project a reason to exist. He also gave me an idea that I could develop the project so that it can be marketed within different countries as part of the brief.

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