Since I last blogged about this project there has been a big change in what I'm producing as the previous version of this project fell apart due to lack of direction and distinct outcomes, The project is still very similair but has now switched from Adidas to Nike as I have had the opportunity to talk to people who have worked for nike and under advice from Patrick and Ben, I feel it will lead to a much stronger project. The focus of the project is now solely football, This is what I was initially interested in I felt that when I tried to do work based on other sports it just came across as hollow. I'm not worried about my work being to football focussed though as all the previous work that I have in my portfolio has nothing to do with football and this is just starting to fill out my portfolio into areas that I'm interested in going in to. I'm now going to rewrite my brief for this project to update it with my new outcomes and aims.
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