Brief Title - Secret 7"
Brief - This brief is based around the Secret 7" competition brief, Though I have expanded on this brief to make it a much more substantial brief. I intend to produce a 7" cover for all 7 songs, I want to produce each cover using paper cut and paint as this is a media that i've been interested in for a long time and I've never had the excuse to use it before, but looking at last years winners there was a big trend of winners including collage and paper cut.
Product - The products will be 7 digital files each with a cover for one of the 7 Secret 7" songs.
Tone of Voice - The tone of voice will differ from song to song but I intend to keep the designs working together as a set I think this will come from the media I use making the pieces and the colour schemes I use. The tone of voice needs to be in line with the secret 7" brand and I will do more research into previous winners.
Audience - The main audience for this brief are the judges at Secret 7" but after that the audience is the general public as they are who will see the exhibition if my entries are successful, There is also a big audience of record collectors who I feel are a key demographic, I feel I fit into this demographic so I'm going to look at what I consider to be successful record covers and incorporate some of the ideas into my designs.
Context - The context for the pieces is a record cover within an exhibition this is important as they have to work as pieces of art rather than record covers so things like type should be avoided and usual record cover conventions such as having the artist on the cover definitely need to be avoided.
Additional Notes - I feel that this brief is like what I originally intended to do in OUIL 504 but I lost focus with that project and I feel that this project is much more focussed and has the potential to be really succesful compared to the last time. I want to retain the depth from last time by exploring the songs and looking at how I can interpret the songs to create meaningful relevant covers.
Deliverables - Seven 7" covers at 300dpi
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