Extended Practice Studio Brief 8 Brief Updated

Brief Title - Book Covers

Brief - For this brief I intend to produce a set of book covers for a wide of books, I aim to produce around five illustrations for 5 books.

Product - I will produce 5 Book covers, Spines and Back covers for a set of 5 books. I will mock up the books onto boards but also try and produce a physical mock up of the actual products as well.

Tone of Voice - Each book will differ in terms of the tone of voice, based on whats appropriate as I'm going to try and produce a set of illustrations for vastly different books so the tone will differ. The two books that I've chosen so far American Gods and A Clockwork Orange will probably be the most similar in tone.

Audience - The audience will differ from book to book again but I'm going to propose that I would produce these designs on a commission from Penguin, as the Clockwork Orange brief is a competition I'm going to mold my other covers to fit this brief and template.

Context - The context of the books would be that they would be seen in shops such as waterstones and need to have a mass market appeal but sill fit the tone of the books, The designs would also need to work on screen though as e books are becoming more and more prominent.

Additional Notes - This brief is a adaptation of two of my previous briefs that I'd written out the Clockwork orange competition brief and the American Gods competition brief, I feel that both these briefs had parts that could be successful but it was important to strip away the unnecessary parts.

Deliverables -5 Front Covers, Spines and Back Covers, to Penguin Books specifications.