Extended Practice Studio Brief 4 Brief

This is an updated version of my previous brief, I've updated it to include more detail and make the brief a lot clearer than it was before.

Brief Title - Football Program Cover Redesigns

Brief - For this brief we intend to produce a set of match day program covers for four football teams they will be two sets of rival teams we will produce them for Liverpool and Everton and Sheffield United and Sheffield Wednesday. My responsibilities in this brief will more than likely focus on the illustrations for the covers, but I will also work on the colour schemes and the layouts will more than likely come through consultation with Matthew and this will inform my illustrations for the covers. Matthew will focus on the type, boards and Layout.

Product - We will produce a set for design boards that will propose our designs as covers for the programs, we may also look to make physical versions of the programs by taking the preexisting programs and replacing the cover.

Tone of Voice - The tone of voice needs to be fit for a mass audience the designs need to appeal to football fans who go to the games so they will more than likely be from the city that the team is from, we will need to research the demographics of who goes to games and things that are associated with the clubs visual identity's as football fans will be sure to pick out anything that doesn't fit with the ethos of there club.

Audience - The audience for our programmes are fans of the teams picking up a programme on there way into the stadium so this is people who are 16+, This is a large audience but I think the appeal of the designs needs to be fit for a mass audience it can't just pander to a certain demographic it's important that it has a large appeal.

Context - We have plans to do research trips to each of the four stadiums and also to the football history museum as part of this brief this will help us gain a better understanding of the contexts of the clubs and how they're viewed in their local areas. It's also important to visit the areas as this is where the programs would be sold and it's god to get a better idea of how they will be used in context.

Deliverables - 
Overall Deliverables - A set of boards that show our ideas for the redesigns of four clubs match day programs.
Personal Deliverables - A set of four illustrations that work as covers for the match day programs of these clubs, each will differ and focus on the history, heritage and tone of each club.