Brief Title - UEFA Euro 2016 France Posters
Brief - For this brief I intend to produce a set of posters for different nations playing in the euros in the summer, I feel this brief would be great as it's a dream brief to receive in the real world. The text on each of these posters will be in the native language of the country featured on the posters.
Product - I will produce 6 posters each focussing on a different nation in Euro 2016 The nations I've decided to focus on are England, Wales, France, Spain, Germany and Belgium as these are the nations that I feel are most likely to succeed in the summer and are probably the most popular teams.
Tone of Voice - All the posters will have the same tone and I want them to really embody the atmosphere of the tournaments, I also want them to represent France as a country this will come from the colour scheme and text I think.
Audience - The audience will be football fans and I feel they could be included in publications such as Rabona or Soccer Bible as they both celebrate design and football culture. They will also have to have a mass appeal as they will be used as advertising for the tournament and should make the viewer want to go and watch the tournament to cheer on their team.
Context - The posters will be seen in public and would be pasted on walls around the major cities in each of the nations, The posters will need to be easily visible and stand out in the crowded cities.
Additional Notes - I'm really excited about this project, I will again be working with Matt Brewer who will do the text for the posters and I will be working on the illustrations. I want to work with traditional media to create texture for the illustrations for this project.
Deliverables - 6 Posters with each poster focussing on one nation.
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