05/02/2016
Extended Practice Contextual Research Nike PSG
I saw this article today about the window displays for the PSG 3rd kit, done by Bonsoir Paris for Nike. I think the way they've displayed the kit is really good and fits with the ethos of this kit, I think they could have done something slightly more interesting withe background of the window displays though.
This is starting to make me think about how I would light my window displays and how the kits will be shown. I want to incorporate a lot of 3-d elements within my proposals for the displays, the thumbnails I'm working on at the moment are all done in 2-d but the designs are quite heavily layered so they will adapt well to a 3d space.
http://www.soccerbible.com/advertising-branding/2016/02/dark-light-nike-x-psg-x-bonsoir-paris/
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