Responsive Syfy Idea Change

Half way through this brief I changed my idea to focus more on branding for the Syfy channel than just doing a billboard illustration as I felt like this wasn't really working for the brief so I decided to focus on the pattern I'd been using in my illustration and to take it refine it and make it appropriate to a variety of products that would help the Syfy channel further there brand values such as more refined and targeted advertising at the specified target audience which already knows the Syfy channel exists having billboards at underground stations wouldn't really be targeting this audience specifically.