The problems with the brief...
The main problem is that the Syfy brand is having trouble getting customers who already know about the channel to watch it due to years where they have been focusing less on science fiction tv programs, and focusing more on making original films which were lacklustre such as "sharknado". They wan't you to return the focus to the original mandate of the channel and focus on getting Sci-fi fans to watch the channel.
What is the brief asking you to do?
The brief is very open and is asking for any kind of product to promote the Syfy channel this can range from an App to a series of posters. They want you to communicate there love of "great story-telling" and to communicate that the channel is the home of science fiction on tv.
What are they trying to achieve?
The Syfy channel is trying to return it's image to what it used to be when it was first airing programs such as "Battlestar Galactica" and with this raise there "disappointing" viewing figures. I think one of the main things they want to do with this brief is to entice people who already know about the channel and are not trying to get a general audience to watch the channel so it's very much aimed at science fiction fans.
Who is the audience?
"18-25 year old sci-fi fans"
Why I chose the brief...
I chose the brief as I feel like this is a brief that I can really excel at, and possibly be in with a good chance of wining. I feel my tone of voice for my work will work well with this brief and I also have been a long time science fiction fan so I am essentially their target market which means I'll have an extra insight into what they want to see.
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